The Cattleman magazine, published since June 1914 by the Texas and Southwestern Cattle Raisers Association (TSCRA), has been honored by the Fort Worth Chamber of Commerce’s Farm and Ranch Club with the 2013 W.A. “Bill” King Award for Excellence in Agriculture.
The award, presented recently during the Fort Worth Stock Show’s Livestock Appreciation Day luncheon at the Round Up Inn at Will Rogers Memorial Center, recognizes The Cattleman’s special breed of value to ranchers and TSCRA members.
“The award recognizes 10 decades of service to the ranchers of Texas and the Southwest, and that service was provided by talented men and women who admired, and continue to admire, the independent spirit of ranching,” said Ellen H. Brisendine, Cattleman editor and TSCRA’s executive director of communications services.
“The current staff certainly is honored to be recognized for their dedication, creativity and hard work.”
With national and international readership, The Cattleman focuses on activities of TSCRA’s special ranger force, public policy relating to ranching and private property rights, educational information on cattle herd health and natural resources management, and the news of the ranching community and TSCRA.
The Fort Worth-based magazine shares a close relationship with TSCRA and the Stock Show that continues to deepen, Brisendine said.
Staffers celebrated the King Award and are “honored to be a part of such a tradition,” said Shawn McCoy of advertising sales.
“I was excited,” said copy editor and proofreader Elaine Hellmund. “It’s nice to be recognized, especially a print publication in this niche.”
“I felt very proud to be a part of The Cattleman staff and very excited that the magazine was honored with this award,” said Linda Lee of graphics and production.
“My reaction was, ‘Yay,’” said media consultant Gina Bryson. “I did the ‘happy dance,’ and I felt a sense of pride for being part of such a fantastic team and looking forward to winning many more awards for excellence with all of our talented people.”
“It’s an honor to be involved with a publication that has such a rich history in the industry as well as in Fort Worth,” said Kristin Hawkins, website manager and editor of The Cattleman Update.
“I’m glad that the (Stock Show) and Fort Worth Chamber – both organizations with their own historical and cultural importance – recognized The Cattleman in a way that highlights the role we all play in the past, present and future.”