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Southwest Area Council

Southwest Area Council

It is the mission of the Fort Worth Chamber’s Area councils to enhance their respective geographical area by focusing on promotion of business, education and community.   The primary goals of each Area Council Board will be to identify, inform and promote the interests of their membership within the boundaries of their Area Council and within the overall program and policies of the Fort Worth Chamber of Commerce.

The Southwest Area – where historic, stately structures remain and businesses churn – is home to an eclectic, multi-cultural population and an equally diverse business community. It includes the thriving hospital district and the nationally renowned Fort Worth Zoo, along with several manufacturing and distribution facilities along the I-35 corridor. During the past decade, the near south area has seen a strong revitalization of mixed housing, commercial, and industrial property.  The Southwest Area also features Hulen Mall and Mira Vista golf course and neighborhood. Prestiguous private school educations are available here, at institutions such as Country Day and Trinity Valley. Finally, with Texas Christian University. Southwestern Baptist Theological Seminary, and Tarrant County College South Campus, it is a hotbed of higher education offerings.

The Chisholm Trail Parkway, a 27.6-mile toll road extending from downtown Fort Worth south to Cleburne, was an idea more than 50 years in the making. Now it connects drivers to their destination faster, safer and easier.

In the Spotlight

Merryl Carson is a native of Fort Worth. She attended Texas Tech University where she majored in Human Development and Family Studies and minored in Psychology. She stayed in Lubbock working with vulnerable children before transitioning to a sales and marketing position. However, Merryl couldn’t stay away from the place she calls home for long. She returned to Fort Worth and pursued her Master’s degree in Sociology at Texas Women’s University. This led to her journey at Catholic Charities Fort Worth where she was able to mix her passion for serving those in need and talents of marketing.

Merryl currently serves as an Associate Director of Engagement where she connects the community to the mission of Catholic Charities. She leads the agency’s KNOW Poverty Hour tours and works with community members interested in joining the agency’s goal of seeing 10,000 families out of poverty in the next 10 years.

She’s been involved with the Chamber of Commerce since 2014 and anyone who knows Merryl can attest to her love for Fort Worth. Ask her what her favorite thing to do is and she’ll reply “showing people around town, I want everyone to fall in love with this city!” She believes one of the best ways to explore the city is a run on the Trinity Trails. When she’s not giving tours of Catholic Charities or volunteering with a local agency, you can find her and her husband, Lester, hunting for vintage treasures for their midcentury home.


 Current Board Members
 Photo Gallery

For more information contact:
Netty Matthews
Fort Worth Chamber of Commerce