JOB TITLE: Content Creation Manager
DEPARTMENT: Marketing
TITLE OF SUPERVISOR: Brand Director

Date: September 2022

BASIC FUNCTION:

The Content Creation Manager will write and publish various types of pieces for our organization’s web pages, including articles and social media posts.

Content Creation Manager responsibilities include producing marketing copy to promote economic development initiatives and updates, member storytelling, FWC benefits and programming, and promoting content on social media, in newsletters, and email marketing.

Ultimately, the Content Creation Manager will help reach our target audiences by delivering both useful and appealing online information about the FWC’s mission to grow Fort Worth.

KEY ACTIVITIES:

Essential duties and responsibilities will include, but are not limited to:

  • Research industry-related topics
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise economic development efforts, current business landscape, FWC event and membership storytelling
  • Interview industry professionals and incorporate their views in articles
  • Edit and proofread written pieces before publication
  • Conduct keyword research and use SEO guidelines to optimize content
  • Promote content on social networks and monitor engagement (e.g. comments and shares)
  • Identify community needs and recommend new topics
  • Coordinate with creative team to illustrate articles
  • Work with research specialist to incorporate accurate data points and relevant information
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update web pages as needed

 

KNOWLEDGE & EXPERIENCE:

  • Excellent writing and editing skills
  • Degree in Marketing, English, Journalism or relevant field
  • Experience as a Content Creator, Copywriter or similar role
  • An ability to fact-check long-form content pieces
  • Portfolio of published articles
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Time-management skills
  • Familiarity with SEO

 

DECISION-MAKING AND ACTION TAKING:

  • Must be collaborative and work in a team environment
  • Brings ideas and suggestions to the table and is not afraid to offer feedback or input
  • Requires servicing the needs of investors and working with the team
  • Must follow clear routines and standing instructions

 

PHYSICAL REQUIREMENTS:

  • Moderate noise level
  • Some lifting of boxes of up to 50 pounds
  • Long periods of sitting
  • Early morning meetings and evening functions

 

FWC CORE VALUES:

  • Go Above & Beyond
  • Be Fearless
  • Be Transparent
  • Get Stuff Done
  • Good Vibes Only
Application
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