FORT WORTH, Texas (February 27, 2019) – Visit Fort Worth is going big for the second year in a row at SXSW next Friday, March 8 and Saturday, March 9. Fort Worth music, food, spirits, technology and film will be prominently featured over the two-day event.
The activation, branded Fort Worth on Rainey, will showcase Fort Worth’s appeal for visitors and business to SXSW’s national and international audiences.
Partners for the event include the Fort Worth Chamber of Commerce (FWCC), the Fort Worth Promotion & Development Fund, Bell, Lockheed Martin, Mrs. Renfro’s Salsa, Clearfork, Mellow Johnny’s, Firestone & Robertson Distilling, Chef Tim Love, Printed Threads, Fort Worth Film Commission and Hear Fort Worth.
“We are excited to be at the heart of SXSW on Rainey Street,” said Bob Jameson, president and CEO of Visit Fort Worth. “We are grateful to our partners for investing in bold new marketing efforts like this.”
Fort Worth Now, the 2018 SXSW activation, was the first major collaborative initiative following strategic plans put into place by Visit Fort Worth, FWCC and the City of Fort Worth.
“SXSW is a global destination for professionals and a strong platform to boost awareness of our city. This is part of our plan to share the Fort Worth story in exciting ways,” said Mitch Whitten, executive vice president for marketing and strategy at Visit Fort Worth.”
Fort Worth on Rainey will include special events including: a 15K ride with Mayor Price, a champion of cycling and fitness; interactive culinary experiences and catering from Chef Tim Love; Mrs. Renfro’s Salsa; Firestone & Robertson Whiskey; meet-ups with film and travel personalities; and a Lockheed Martin flight simulator. Bell’s Future Flight Controls simulator, which debuted in January at the Consumer Electronics Show (CES) in Las Vegas, will be a new experience for SXSW participants this year.
Official SXSW events include:
- Fort Worth on Rainey Day Parties
- Fort Worth in Flight Featuring Bell and Lockheed Martin
- Spice it Up with Chef Tim Love
- Firestone & Robertson: The Whiskey Trifecta of Terroir, Taste, Training and Tending Thirst
- #FemaleFilmmakerFriday Meet-up
- Hip Hop Happy Hour with Lou Charles
- Mayors Bike Ride
- Travel Meet-up with world-traveler and personality, Lee Abbamonte
Musical acts featured at Fort Worth on Rainey include:
- Danni & Kris
- Abraham Alexander
- DJ Sober
- Lou Charles
- DJ Chico
- Smooth Vega
- DJ Rizkilla
- Solar Slim
- DJ Jason Fairies of Neon Indian
- Jack Barksdale
- Matthew McNeal
- Quaker City Night Hawks
- Grady Spencer & the Work
Fort Worth on Rainey is produced by Visit Fort Worth and High Beam Productions.
For more information on Fort Worth on Rainey at SXSW, please visit www.FortWorth.com/SXSW. Follow @VisitFortWorth on Instagram and Twitter and #FortWorthSXSW for live updates from SXSW. To watch the Fort Worth Now at SXSW recap video from 2018, click here.
About Visit Fort Worth
Visit Fort Worth is the official destination marketing organization of the 15th-largest city in the United States, dedicated to promoting Fort Worth as a premier business and leisure destination with thriving centers of culture and commerce. Fort Worth is a destination with a rich Western heritage and a dedication to urban renewal. The city is home to the famed Stockyards Historic District, the lively downtown Sundance Square, a renowned Cultural District and many distinct districts, attractions and sporting events. For more information, visit www.FortWorth.com.