When Eric Schrader and Gil Laserna sought a name in 1997 for their new fence company, they took their clue from the busy buzz of honey bees’ teamwork and human word-of-mouth news about something exceptional.
The result: Buzz Fence Services, now known as Buzz Custom Fence, a small business that has followed future-focused strategic planning, research and other best practices to expand across the Metroplex while adding new products and services every year and picking up a wide range of awards along the way.buzz 1
They won the Fort Worth Chamber of Commerce’s 2006 Small Business of the Year Award in the 1-10 Employees category. This year they won the award in the 11-50 Employees category, reflecting company growth even during economic recession.
Presented by American National Bank of Texas, 2010 SBOY winners were announced during Mayor Mike Moncrief’s State of the City address at the Fort Worth Convention Center. Sponsors included the Fort Worth Business Press, The Neely Entrepreneurship Center at TCU and Raymond James & Associates Inc.
Certified as woman-owned, Buzz Custom Fence serves a diverse mix of residential and commercial customers, including producers in the Barnett Shale natural gas play.
“I am proud to say that we work for every major producer in the Barnett Shale and many other suppliers and vendors that support the industry here,” said Mishelle Lancaster, Buzz Custom Fence marketing manager.
President Denise Schrader, Vice President Eric Schrader and General Manager Laserna focus the company on customer satisfaction, strong relationships with suppliers and building employees’ expertise. “A knowledgeable and experienced employee is a premium,” Lancaster said, “and the key to the Buzz success story.”
During winters, she added, “we spend countless hours designing and developing our game plan for the upcoming year. By doing this we can be staffed correctly, resolve weaknesses, have viable goals and targets for the new year and have a map that keeps us pointed toward our original vision.”
Quality control measures involve a 6-step program that includes Sales Quality Audit cards with which customers evaluate the design specialist’s performance after the initial presentation. Customers also receive Service Quality Audit cards after completion of a job.
Buzz Custom Fence gives high priority to community involvement. “We are fortunate that our industry lends itself to being able to help others,” Denise Schrader wrote in the SBOY application. The company has donated materials and labor to numerous non-profit operations, from churches and charitable agencies to downtown Fort Worth events.
Such involvement reflects character, Lancaster said, as does the SBOY award. “Winning the award shows a high level of integrity, and we are most proud of that. It’s our goal to promote small business, and all business, in Fort Worth. Winning the SBOY of 2010 has given us a magnificent platform from which to do that.”