L to R: Barry Kromann, Lara White, Mayor Betsy Price, Brooke Howerton, Kristi Jo Buckler & Caitlyn Gonzalez
“Fashion,” says couture mogul Miuccia Prada, “is instant language.” And it speaks beautifully to Fort Worth entrepreneur Brooke Howerton.
Howerton’s online boutique, The Paisley Heart (TPH), has flourished since its 2013 home-based launch – driven by her passion for clothing and mastery of high-tech marketing tools, including social media, a Facebook Group page, and website.
Wrapped in success, Howerton has been honored with the Fort Worth Chamber of Commerce’s 2018 Small Business of the Year (SBOY) Award in the 1-10 Employees category.
”To be nominated for such an incredible award was such a huge honor in itself,” Howerton said. “I’m genuinely still wrapping my head around the wonderful day!
“The Fort Worth Chamber did a phenomenal job, and I feel incredibly grateful and humbled to have been awarded Small Business of the Year. The Paisley Heart always looks forward to involvement with the Chamber and within the Fort Worth community, and this just further fuels that passion.”
With tens of thousands of cyber customers, Howerton treats all like family with a philosophy taken from Luke 6:31: “Do unto others as you would have them do unto you.” That includes only selling clothes that she would wear, keeping prices affordable and providing no-cost shipping.
The Paisley Heart gives women a “warm and fun environment” while providing a time-saving shopping experience that’s like shopping with girlfriends, Howerton says. Groups of women meet on TPH’s Facebook page where they can chat about fashion, help each other with style decisions and post selfies.
Howerton posts live videos that explore current and arriving inventory while answering customers’ questions and sharing advice on topics such as how to pair garments.
She gives back to the community through various channels such as donating clothing to women’s shelters, participating in The Birthday Project for children living in shelters, and sending a truckload of clothes and supplies to Hurricane Harvey victims.