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Ariat International to Open New Regional Distribution Center in Fort Worth

Posted on: 09/16/2020

Fort Worth, Texas––September 16, 2020 – Ariat International, the leader in innovative Western, English and Work footwear and apparel, today announced that it will open a new 1 million square foot regional distribution center in Fort Worth this Fall. The company has been working with the City of Fort Worth, Denton County and the State of Texas to bring a diverse range of new jobs to the local community and enable Ariat to better serve its many customers in the Southwest United States.

Ariat, known for its industry-changing athletic performance technology, is the leading equestrian brand in the world. In recent years, Ariat has expanded its technological expertise to provide high quality performance work boots and workwear for all types of industries, including flame resistant clothing for the energy industry. The company has deep-rooted partnerships with top western athletes in the local community, including sponsorships with 25-time World Champion Trevor Brazile, 19-time World Champion Jackie Hobbs-Crawford as well as Country Music Artist and Burleson native, Casey Donahew. For years, Ariat has also worked closely with local businesses including Cavender’s, Boot Barn, Atwoods, NRS, and hundreds of other independent and national retailers. 

“It is a privilege to join the thriving community of Fort Worth and to be so close to many of our regional retail partners,” said Beth Cross, Co-Founder and CEO of Ariat. “This new distribution center will create growth opportunities that will enable us to better serve our loyal customers and local retail partners. We are grateful for the support and collaborative efforts from the local community in Fort Worth as we’ve finalized the project.” 

"The Texas model of low taxes, reasonable regulations, and workforce investment continues to attract exceptional companies like Ariat that will ensure the Lone Star State remains a global economic powerhouse,” said Governor Greg Abbott. “Texas has a long and storied tradition of ranching, farming, and equestrian sports, and we are proud to build upon that legacy by welcoming Ariat to Fort Worth. Like Texas, Ariat is committed to innovation and excellence, and I look forward to working together to bring more jobs and greater economic prosperity to Fort Worth and the entire state of Texas.”

“Denton County welcomes the announcement of Ariat International’s distribution center as it will bring additional high-paying jobs to our region,” said Denton County Precinct 4 Commissioner Dianne Edmondson. “We are also excited to see a company of this caliber come to our county, which under our leadership has created such an attractive business environment.”

Denton County Judge Andy Eads agreed: “Our mission continues to be to attract major companies to our market, which provides the perfect blend of transportation services from the Fort Worth Alliance Airport to the BNSF Railway Company Intermodal Facility. “Ariat International adds to a diverse group of companies locating here,” he said. “Welcome to Denton County.”

“Fort Worth continues to establish itself as a distribution and logistics hub,” said Fort Worth Mayor Betsy Price. “Our western heritage combined with our innovative community and talented workforce is a great match for Ariat and its growing business.”

“Ryan is proud to have led the site selection effort for Ariat. As the company completes its one-year search for a new location to grow and thrive, this is an exciting announcement for Texas during an unprecedented time. Despite today’s challenges, growth and job creation are still possible when communities, like Fort Worth, value public/private partnerships.” said Ryan Principal and Practice Leader of Site Selection and Business Incentives, Sharon Welhouse. “We look forward to continuing our partnership with Ariat in the future.”


About Ariat International, Inc.

Ariat was founded in 1993 to reimagine the boot for modern riders, ranchers, and farmers. Our pursuit of functional innovation has raised the bar for performance, fit, and craftsmanship all in service to Ariat’s global community of world-class athletes, Olympians, and people like you. Our products are designed to outperform in the most demanding environments. Ariat is now one of the top western, equestrian, outdoor, and work brands in the world. The company takes its name from Secretariat, the greatest racehorse of all time.

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